Lydia Barrett

About Me

I have a robust background in public relations with over four years experience spanning agency, third sector and in-house roles. During this time I have forged a multitude of strong relationships with key influencers, across an eclectic range of media outlets.

Proficient in the planning and implementation of campaigns for both B2B and B2C clients, my approach to PR blends strategic insight with creativity to deliver tangible results. I am a passionate storyteller through any medium, securing headlines in print, online and with broadcast.

Eager to enhance best practice in PR, I frequently guest lecture at the University of Greenwich, encouraging the impactful use of communications as part of a wider business strategy.

My CV

Lydia Barrett - MA, BSc Hons

Public Relations Manager

lydiajanebarrett@gmail.com

Experience

PR Manager EMEA, Brandwatch, Brighton, UK

July 2017 - Present

A strategic and data-driven approach to PR planning and implementation.
Experience working within an international setting.
Overseeing campaigns to reach targeted audiences.
Comprehensive use of the Brandwatch platform.
Placement of both B2B and B2C pieces including: BBC, Forbes, The Guardian, New York Times, TechCrunch, Marketing Week, PR Week, Digiday.
128 pieces of coverage published within the first 6 months at this position.

PR & Communications Manager, Flubit Ltd, London, UK

August 2016 – July 2017

Single handedly planning and implementing B2C, B2B and internal communication strategies.
Working alongside marketing to align brand aesthetic and key messaging.
Delivery of B2B/B2C coverage. Placements of note include: The Gadget Show, The Sun, The Telegraph and British Airways Business Life.
Sourcing relevant media outlets, key journalists and influencers.
Working with external content writers and advising internal content strategy.
Leveraging Google Analytics and company data to determine effective delivery and focus.
Forging long-term relationships with key members of the press.
Over 60 pieces of coverage in total during my tenure.

Account Executive, PHA Media, London, UK

September 2014 – August 2016

Providing PR strategy tailored to individual stakeholder requirements.
Sole responsibility of Chilly Powder account. Secured articles in: The Times, Stylist Arabia and Women’s Fitness.
Client facing across all accounts including: Crystal Palace FC, Xercise4Less and Richard Thompson.
Securement of coverage across various online, print and broadcast outlets.
Press release construction, storytelling and pitching to the press.
Identifying and working with key influencers and celebrities to reinforce brand image.

PR and Communications Intern, Depaul International, London, UK

January 2014 – September 2014

Responsible for creating and implementing an international social media strategy, focusing on best practice and impactful use of various channels across six countries.

Education

MA, Hons Public Relations - University of Greenwich

September 2013 – September 2014

Graduated first in class.
Guest Lecture at the university on a regular basis.

BSc Hons. Human Geography and Town Planning - University of Cardiff

September 2009 – July 2012

2:1 Awarded

Churchill Academy and Sixth Form Centre

September 2005 – May 2009

A-Levels: English Language (B), Geography (B), Theatre Studies (B), General Studies (B)

GCSEs: 11 ranging from A*-B

My Portfolio